Client Type: Startup Brand
Client Based: China
Services Provided: Fashion Design, Technical Drawing, Colorways

Overview:
This startup brand came with a bold vision—create an activewear line that’s colorful, energetic, and fashion-forward while supporting performance and movement. Designed for vibrant, health-conscious young women, the collection needed to strike the right balance between functionality and statement-making style.

My Approach:
I collaborated closely with the brand to develop dynamic silhouettes that featured bold paneling, flattering cuts, and modern detailing. I created a cohesive range of colorways that reflected the brand’s youthful energy, while also ensuring the technical drawings were production-ready and clearly communicated design intent.