Title: Activewear Brand – Co-Founded Brand Collection
Client Type: Self-Owned Brand
Services Provided: Creative Direction, Fashion Design, Manufacture, Styling.

Overview:
This collection was part of an activewear brand I co-founded in 2016, focused on combining functionality with sustainability. The line featured reversible sports bras, shorts, and leggings made from eco-friendly viscose blended with spandex—designed to offer comfort, versatility, and conscious fashion choices. I led the creative direction and styling for the campaign photos, which highlight the brand’s minimal, movement-focused aesthetic. The brand entered an indefinite hiatus in 2020 due to the pandemic, but this collection remains one of my proudest projects rooted in purpose-driven design.